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La campagne présidentielle est lancée, les tactiques s’ajustent. Florence Vielcanet, conseillère en communication, nous ouvre l’envers du décor de la com politique.

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In research on political campaign communication, it is often assumed that campaign strategies and tactics are highly important for explaining election outcomes.
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Twitter has been tracking your election-related tweets for months, and using that data to build the Twitter Political Index — or “Twindex” for short.
What is the Twindex?
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Research suggests that the integrative complexity of political rhetoric tends to drop during election season, but little research to date directly addresses if this drop in complexity serves to increase or decrease electoral success.
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A current example of how image makers go about branding and selling politicians just like talk show hosts - or candy. But does this kind of slick really work?
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Publication year: 2012Source:Electoral Studies, Volume 31, Issue 3Robert S. Erikson, Christopher Wlezien Prediction markets have drawn considerable attention in recent years as a tool for forecasting elections.
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Publication year: 2012Source:Electoral Studies, Volume 31, Issue 3Yosef Bhatti, Kasper M. Hansen, Hanna Wass Highlights ► Turnout declines during the first years of eligibility.
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Publication year: 2012Source:Electoral Studies, Volume 31, Issue 3Ian Budge, Michael D.
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Exposition des affiches et des objets de merchandising électorales de 35 ans de démocratie en Espagne: la publicité politique (1976-2011) De 06/09/2012 a 30/09/2012à l’Institut Cervantes, Tétouan Cette activité est …
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See on Scoop.it - The environment of persuasion

Have you seen this one yet?
“Your relentless political Facebook posts turned me around to your way of thinking - said nobody, ever.”
I think it’s funny because the punch line is quick, surprising and…